Our Story

Three generations, one shared commitment

Where it all began

Water treatment has been in our family for almost a century, owing its roots to Dave Williams and his ingenuity back in [1934]. The first in a long lines of Davids, he [believed communities could benefit from easy access to clean, safe water. He took this commitment in hand and helped pioneer the modern-day approach to home-based water conditioning, paving the way for generations of happy customers.]

His legacy is the guiding force that set us on the course to where we are today.

Bringing it home to Florida

In 1987, the next Dave in line brought the business down to our current sunny home in the suburbs of Tampa. The region at the time was an expanding hotspot for neighborhoods and single-family homes—and there was a very real need for water treatment thanks to the natural makeup of south-central Florida.

Through homebuilder partnerships and friendships in the industry, we were able to lay the foundation for water conditioning equipment as a standard feature of new home construction. And with it, we helped introduce families to the benefits of water quality from day one.

Happy customers as a foundation

More than 30 years later, Dave’s commitment to people and customers rings more true than ever. We’re proud to serve families all across the bay area, and we owe so much of our business to the people who have continued to support us along the way.

We often say a happy customer is our most powerful advertisement, and we truly believe that statement.